Posts Tagged ‘Food’
Fast Food in India
From unsure and sometimes rough beginnings, American food chains are growing fast in India now. Papa John’s just entered and KFC is resurgent. McDonald’s now has 91 restaurants in India and feeds 350,000 people a day. Pizza Hut had 126 restaurants in July and is expanding fast into small towns, as is Subway, with 79 restaurants. In fact, Indian menu options have become standard for American chains here.
The Peshawari Chana Paneer Pizza, a more recent innovation, was developed by Pizza Hut India’s marketing and research team, headed by Sanjiv Mediratta. The intended consumer? Anyone craving “The Great Indian Treat.”
As with most new ideas, people scoffed at first. “When I was doing this pizza, everyone put me down and said, ‘We can’t put chickpeas on it; there is no value.’ I said, if you look at an Indian consumer, he eats bhatura, which is a bread, and he eats it with chana. My crust is also a bread. So I just need to put some chana and onion on top of it.”
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US Farmer’s Markets
The average American sources his or her diet from that same long distance-2,100 kilometers away. It’s not the mileage itself, say environmentalists and some health experts. It’s that the farther the food travels, the less fresh it is and the more fuel is used to transport it. But many people are changing their ways, going to local farmers’ markets to handpick fresher produce. The U.S. Department of Agriculture says that as of 2006 there were 4,385 organized farmers’ markets in the country, up from to 2,410 a decade earlier.
A 2006 department survey showed that 25 percent of the vendors interviewed said they relied on farmers’ markets as their sole source of farm-based income. Average sales at individual farmers’ markets in 2005 totaled about $245,000; average annual sales per vendor totaled $7,108.
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Bangkok Street Food
In April 2006 my wife and I traveled to Bangkok with a single motive – check out Bangkok’s best secret, its street food. So for a week we ate every meal at any street kiosk we fancied. Our travel was subsequently published in India Today Travel Plus and The Eureka Reporter (the newspaper has ceased publication).
Read the article here